Developed the full visual identity, product design, and ecommerce experience for Make It Grand, a woman-owned brand creating thoughtful tools for new parents. Led design across packaging, Shopify storefront, and email flows, with a focus on clarity, warmth, and conversion. Built a cohesive content and marketing system to support launch across DTC, wholesale, and social. View Website
Tools used: Shopify, Illustrator, Photoshop, ChatGPT, Kling AI, Google Workspace
Result: Successfully launched with strong early sales, wholesale interest, and positive customer feedback. Built a scalable foundation for future product lines, bundles, and seasonal campaigns.
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