Abbott Global Web Ecosystem

A modular design system that unified Abbott's corporate and divisional sites across markets, built for strict brand governance and fast local rollout.

ROLE: Senior Art Director / Lead Designer

INDUSTRY: Healthcare & Pharmaceutical

SCOPE: Global website system, component library, brand governance

COMPONENTS: 30 modular, custom-designed

MARKETS: 8 countries

TOOLS: Figma, Adobe Creative Suite

The Challenge

Abbott's digital presence spanned corporate and divisional sites across multiple markets, each evolving on its own and drifting apart visually.

The brand needed one coherent experience that could scale internationally without forcing every region into the same mold. It had to satisfy strict brand governance and hold up to review, while staying flexible enough for local teams to move quickly and publish on their own.

What I owned

Design of the 30-component modular system end to end
The comprehensive global style guide and usage rules
Annotated sample designs for dev and regional handoff
Led internal team / collaborated with, agency, partners

Impact & Results

Built once, deployed everywhere.

45% Faster international site rollout
29% Lift in brand-consistency / engagement metric
8 Country sites deployed on the system

Abbott Global Web Ecosystem

The Challenge

What I owned

Impact & Results

Built once, deployed everywhere.

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